For many, owning a cannabis business is an extremely wise and profitable venture. That being said, it’s important to remember that this is still a business. Considering that, many businesses focus on the importance of effective package design. In this post, you’ll learn how to create amazing and compliant custom cannabis packaging.
Changing Attitudes Regarding Cannabis
While marijuana used to have quite a bad reputation, things are changing. Statistics gathered from a 2017 Pew Research Center found that nearly 61% of adults throughout the United States feel that marijuana should be legalized. This percentage has steadily increased over the past decade. Considering the majority attitude towards marijuana, many states have moved to various degrees of legalization for this plant. While still illegal at a federal level, many states currently have some type of medical marijuana laws in effect. There are even several states where both recreational and medical marijuana use are legal.
Creating Medical Marijuana Bags That Stand Out
The various levels of legalization for marijuana in states throughout America aren’t lost on cannabis companies. Considering that, many dispensaries are rushing in to provide customers with the medicine they need. With that in mind, it’s important to take care of custom packaging concerns regarding your product. Here are five major concerns to think about while deciding on medical marijuana packaging.
- Learning from the Competition
Regardless of which area your business is located, you’re likely going to have competition. That being said, this isn’t something to worry about. Instead, use this as an opportunity to find out what they’re doing right and wrong. If you’re able to, visit these competitors and learn more about the medical marijuana bags they’re using. You never want to steal another company’s packaging designs. However, this can give you many ideas needed to begin creating your own custom cannabis packaging. - Complying with Local Laws
Depending on which state your business operates in, you’ll have to follow specified rules and restrictions. In California, all products cultivated after January 1, 2018 must comply with California’s regulations regarding cannabis packages. Therefore, it’s wise to consider speaking with authorities in your state. Learning and following all packaging guidelines saves your business from a lot of potential headaches in the future. - Listing Dosage Amounts
In certain ways, custom cannabis packaging differs from what might work for foods or beverages. One of the main differences is that you’ll need to include dosage amounts. While medical marijuana is often sold in flower form, it can be used to make edible forms of medication. If you’re selling any type of medical marijuana product, you’ll want to list the dosage amounts on your custom cannabis packaging. In addition, this helps to ensure that your customers know the strength of your products. - Making Use of Bright Colors
Sometimes, the best marketing methods are the simplest. If your products aren’t catching the eyes of customers, brighten them up. Statistics gathered from the 2016 West Rock Consumer Insights study found that 66% of those surveyed tried a product simply because the packaging caught their eye. Many companies utilize bright colors in order to entice customers. Considering that, you can achieve this same goal by having bright colors adorn your cannabis bags. - Implementing Safe Packaging
Many consenting adults are able to enjoy cannabis with no issues. That being said, it’s important that your company’s cannabis bags are designed with safety in mind. Many states require that medical marijuana bags utilize a type of locking system. This helps to ensure that no children or animals accidentally find and consume medical marijuana.
In conclusion, it’s understandable to want to have great cannabis packaging. If you’re unable to come up with the right idea, consider contacting a packaging company. These companies work with their clients, creating packaging that’s compliant and looks great. There’s no doubt that medical marijuana continues to gain popularity throughout the United States. With that in mind, it’s important to ensure that your customers aren’t going to other cannabis providers. Fortunately, you can stop this from happening by creating great packaging for your company’s products.
