Search Engine Marketing (SEM) is one of the essential advertising strategies of digital marketing. It involves optimizing websites to rank higher on search engines like Google and Bing. This video shows search engine marketing tips to help increase your online visibility.
When done correctly, SEM can drive traffic to your site and convert visitors into customers.
However, ranking high enough in search engines takes time and effort. Keywords play a role when optimizing your website. Ensure that your chosen keywords target your audience and have high search volume and low competition.
Once you’ve selected the keywords, create a landing page where someone who visits can take action, also known as conversion optimization. To optimize your landing page, find out how people arrive at your site and what they want to achieve. Besides, Google Ads allows you to add extensions to your ads. This helps optimize your conversions depending on your desired conversion. For example, adding a display extension will show extra information below your ads.
Additionally, use conversion tracking tools to monitor the success of your campaigns. These tools allow you to track user behavior once they click on one of your ads. In addition, conversion tracking tools provide valuable data, including the percentage of clicks that result in sales.